Showerthought: A client's weird request made me see old signs in a new way
I was working on a logo for a small bakery here in town, and the owner, a guy named Mark, was super specific. He didn't want any script fonts or fancy colors. He pointed at this faded, hand-painted sign on the side of an old hardware store down the street and said, 'Make it feel like that. It's been there for 50 years and you still know what it sells.' That stuck with me. I spent a whole afternoon just walking around downtown, really looking at those old painted signs on brick walls. The chipped paint, the simple block letters, the way the sun had faded the colors. It wasn't about being fancy, it was about being clear and lasting. Now I can't stop seeing that kind of honest, no-nonsense design everywhere. Has anyone else found inspiration in something that was basically just meant to be functional?