That Saturday I had three no-shows in a row and lost $450
Last Saturday was supposed to be my busiest day of the month. I had five facials booked back to back starting at 9 AM. First client never showed up, no text no call. Second one canceled ten minutes before her slot because her kid was sick. Third one just didn't bother. By noon I was sitting in my treatment room staring at my booking app. I lost $450 in revenue that day plus the product I prepped. What really got me was the silence from all three people. No apology, no reschedule, nothing. Do you guys charge a no-show fee or just eat the loss? I'm thinking of changing my policy after that.
My sister runs a hair salon and she started taking credit card numbers to hold appointments after she lost $600 in one weekend. It's not about being mean, it's about protecting your time and your income because that hour you spent prepping could have gone to a paying client. If they know you'll charge even $25 for a no-show, suddenly people remember to text you or cancel ahead of time.