Men's skincare bookings in my town shifted my thinking

I used to think it was just for women. Seeing the confidence boost in male clients made me expand my services.

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Oh totally! I read an article a while back about how barbershops are adding facials and it's becoming a huge thing. It said a lot of men feel more comfortable starting skin care in a place they already go, like a barber's chair, instead of a traditional spa. That shift in where services are offered seems to be a big part of it, just making it more normal and accessible.