Men's skincare bookings in my town shifted my thinking

I used to think it was just for women. Seeing the confidence boost in male clients made me expand my services.

2 comments

2 Comments

Oh totally! I read an article a while back about how barbershops are adding facials and it's becoming a huge thing. It said a lot of men feel more comfortable starting skin care in a place they already go, like a barber's chair, instead of a traditional spa. That shift in where services are offered seems to be a big part of it, just making it more normal and accessible.

sean_flores751mo ago

Ever notice how starting small gets guys on board? I found that offering a basic cleanse during a trim works WONDERS. It's not a full spa day, just a quick fix that shows instant results. For example, use a gentle scrub to tackle razor bumps right after a shave. Seeing their skin smoother RIGHT AWAY makes them want more. Keep it simple and tied to stuff they already do, like grooming.