My local grocery store does this same thing with milk way in the back. It makes you walk past everything, but the bread and bananas are always right up front because everyone needs those fast. Seems like that "grab and go" setup is everywhere once you look for it.
I used to think layout was mostly about how things look, not how fast they work. Reading about the grocery store trick with milk and bread made me see the practical side. It's a simple idea, but it really changes how you plan any space.